Google Image Search: Understand how Google Images works and how it can be useful for your searches and your business Opening Google, typing in the term you want to search for, and clicking images is a simple task.
However, Google’s image search, launched in 2001, has features unknown to most users – defining the size of the images searched, looking for figures of a specific color, and inserting the image itself to find similar ones, are some examples. The objective of this post is to show a little of each of these functions. Exploring search tools Google provides several options to filter your search by images. To access them, do an image search and click Tools.
In the options that appear, it is possible to configure: Size, which searches for predefined resolutions, such as large, medium, and small, or custom, depending on the user’s size wants Cooler. Type, which can be a photo, animation, face images, etc. Time to define the images that were most recently indexed by the search engine, such as in the last 24 hours, last week, or a custom interval. Rights Of Use.
Image search without typing text Imagine that you are looking for, for example, a specific bluebird, but you don’t know its name. You can type the generic term in the search and, if you find the photo of the bird, take the image to the search box again.
Google will also show you all other similar photos; this function makes it easier to discover the species. Or, if you are searching more generically, for example, “galaxy,” and you found a specific image that you liked, but the resolution is not good, you can drag the photo to the search box. So Google will show similar photos, perhaps with better quality.
Search and drag the chosen image to the search bar. Ready! Google displays a results page with similar images. Search by sent image Another possibility is to search by images sent by the user himself, a tool that can be useful for various situations.
It can be used to identify the name of products, images used out of context, celebrities, or places you want to know the name of, etc. Go to Google and click images at the top right of the screen. Then, to the right of the search bar, click on the camera icon. When you click, you will see the image below.
The standard option suggests pasting the URL of an image, but it can also upload one you have saved. With the option “Send an image,” you can use the “Choose file” button or drag the desired file onto the browser window to start the search.
Suppose you have, for example, the image of an anonymous planet on your computer, or you have seen the image somewhere, and you would like to find out what it is. Paste the link or upload it in the bar above, and Google will try to find the text description for the image or combine the image with similar ones. My image showed the Earth viewed from space at night. ??
You can alter the results by adding words in the search field. Such a reverse image search can be useful when you want to know: The author’s name of a photo, painting, design. Name of unidentified products. Names of plants and animals. Recipes.
Images that may be out of context. Names of places or celebrities. How your work is used. Using Google Lens for Image Search An interesting way to dig deeper into image searches is to use the built-in functionality of Google Lens. With this app, you can discover more details about a specific element that appears in a photo.
For example, let’s say you are looking for a coffee maker model that you liked. You have to take a photo from the app. Google Lens will give you more information about this product. This functionality is only available when searching on smartphones, with the Google app, or on mobile browsers.
Just press the Google Lens button option to track, and you will get to know about what’s in the image and identify the product. See the example we gave you above in the image below: Google images Keep in mind that Google Lens found the coffee maker model through Google Images and has already offered you a website where you can find the product.
If it is not the same, you will try to bring very similar items. Styling suggestions Google’s image search is full of photos to inspire people. Whether it’s placed to travel, items to the shop, or their favorite celebrities, the arsenal is immense. However, it cannot be easy to find style ideas amid so much information available when it comes to fashion. You know when you want to buy, say, a shoe, but all you find are advertising photos, the ones with a white background? Thinking about that, Google Images launched in 2017 the style ideas or Style Ideas.
The functionality works together to search for images in the search engine’s mobile application and the mobile web, showing users a set of inspirations and outfits that demonstrate how a certain product can be used.
As you search for product images, the search displays a photo gallery to see how it can be used in real life. With style ideas, you can know, for example, which jeans or bag combines with the pair of shoes you are thinking of buying. Additionally, the user will also see carousel images with similar items while searching for products.
Google images In the example, when searching for a Zara bag, the user sees examples of the accessory’s use and similar models from other brands. According to the release at launch, “discovering bargains without sacrificing style is now accessible directly from image search.
” With this tool, Google wanted to transform image search into “a useful tool to find products that fit your style and budget.”
How are Google images related to SEO? There are several ways to search Google, but why is it important for your company’s Digital Marketing? Your site can be on the results page with so many search tools if optimized for Google Images.
This happens because the image search shows more results simultaneously, which increases the probability of your site being found with the classic search, which shows 10 results. When you search for a page, Google presents the search field’s results list below the content options you can search for.
Why do certain images appear at the top of Google? Similarly, when applying good SEO practices to a page, an image is still an important ranking factor. Therefore, when you adopt practices to rank your image well, you also favor optimizing the page on which the image is located. Appear on the first page of Google, rank images, optimize pages. All this has a single objective: to conquer more organic traffic for your site or blog. Photos, illustrations, infographics, and other types of images attract more clicks than text results.
Ranking your images can be a prominent factor on the search results page. More clicks, more traffic! The Tag Title is also applied to the image results. Those who invest in SEO should already know the importance of the Tag Title of a page. In addition to helping in the page ranking for a given keyword, it also influences the click-through rate, as this is the title that the user will read in the Google results. In this sense, since 2018, the pages’ title will also appear in the results of Google Images. The intention is to provide a wider context about a particular image to the user, delivering the information more useful.
It also makes it easy to find out what the image is about and whether the website contains more relevant information on a particular topic. When it launched the novelty, Google’s example illustrates how this new functionality offers a better user experience. Google images Previously (image on the left), when searching on the cell phone for “fruit that looks like a star,” only images appeared among the results.
The same user doing research can now better select which image to click to get more information about the fruit. Results like “10 fruits to taste in China” are likely not to be considered unless looking for that particular information. Discover more Google tools, in addition to Images. Google Images is one of the many products that Google offers.
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